Botthms – Shopify Fitness & Wellness Store
Custom Shopify storefront for an athlete-founded wellness brand, with product collections for silicone rings, training gear, recovery tools, and activewear.
3 months
Fitness & Wellness / E-Commerce
Shopify E-Commerce
Production Grade
Overview
NizSol designed and developed a Shopify e-commerce store for Botthms, an independent athlete-founded wellness label created by former international rugby player Renaldo Bothma. The store covers silicone rings, resistance bands, massage guns, grip socks, and activewear, organized around the brand's own 'Train. Recover. Repeat.' framing rather than by product type.
Athlete-Founded Brand E-Commerce
Botthms was founded by a former international rugby player, and that history is most of why people buy from them rather than a generic supplement brand. The store had to carry it. The harder part was structure: rings, training, recovery, and apparel have almost nothing in common as products, and a store that files them side by side stops looking like a brand and starts looking like a catalog.
- Multi-Category Product Organization. Structuring products across Rings, Training, Recovery, and Apparel with intuitive category navigation.
- Brand Storytelling. Translating Renaldo Bothma's rugby career and wellness mission into a digital experience that builds trust with athletes and fitness enthusiasts.
- Variant-Heavy Products. Silicone rings with multiple color variants across men's and women's sizing with clear imagery.
- International Commerce. Supporting GBP pricing with multi-currency shopping across 30+ European regions and international shipping.
Custom Shopify Theme with Athlete-Driven Design
We built a Shopify store that puts the athlete story front and center, with curated product collections, category-based navigation, and sections designed to convert visitors into customers.
- Category-First Navigation. Dedicated pages for Rings, Training, Recovery, and Apparel with visual category cards showing item counts.
- Marquee Brand Messaging. Scrolling 'Train. Recover. Repeat.' sections reinforcing the brand ethos throughout the shopping experience.
- Founder Story Integration. About Us page with Renaldo Bothma's rugby career narrative and 'Made By Athletes' philosophy.
- Trust Signals. Free shipping badge, 30-day returns, and 'Wear Now. Pay Later' messaging for customer confidence.
Athlete-Brand Commerce Integration
We took an athlete-brand approach, so the Shopify store carries Botthms' professional rugby heritage and wellness mission while still being quick to buy from.
Brand Identity & Theme Design
Designed a Shopify theme around the brand's own language: bold athletic photography, the 'Train. Recover. Repeat.' framing, and the founder's story surfaced throughout rather than parked on an About page nobody reads.
Product Catalog Architecture
Organized products across 4 main categories with variant support for sizes, colors, and styles across men's and women's ranges.
Homepage Conversion Flow
Built the homepage as four curated sections, each with one job and one CTA: top sellers, category cards, brand marquee, and founder story.
Multi-Currency & International
Configured multi-currency shopping for 30+ regions including UK, EU, and international markets with automatic currency switching.
Key Features
Multi-Category Catalog
Product range across Silicone Rings (25 men's, 20 women's), Resistance Bands (Loop, Hip, Marble, Premium), Massage Guns (MiniPRO, Pro), Leg Recovery Pumps, Grip Socks, and Activewear.
Athlete Founder Story
About Us page featuring Renaldo Bothma's professional rugby career and the 'Made By Athletes' philosophy driving the brand.
Marquee Brand Messaging
Scrolling 'Train. Recover. Repeat.' sections reinforcing brand identity throughout the shopping experience.
Multi-Currency Shopping
Automatic currency switching across 30+ regions, including GBP for the UK, EUR for the EU, PLN for Poland, and RON for Romania.
Next-Day Delivery
Prominent next-day delivery messaging with 17:00 cutoff time for UK customers.
Newsletter Signup
Email subscription for exclusive offers and product previews, building the Botthms customer community.
Technologies Used
E-Commerce Platform
Payment & Checkout
Theme & Design
Integrations
“At Botthms, we are committed to empowering individuals in their pursuit of optimal health, recovery, and performance. Our dedication lies in offering innovative and accessible wellness solutions designed for both professionals and enthusiasts alike.”
Founder, Botthms
Services Behind This Project
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