AMPRO Power Systems – Custom Web Development
High-conversion HVAC business website with custom React frontend, integrated booking, and local SEO for Clark County, Washington.
Overview
NizSol designed and developed a custom web platform for AMPRO Power Systems, a trusted HVAC contractor serving Clark County and surrounding Washington areas. The site delivers conversion-optimized service pages, integrated booking flows, and local SEO dominance for residential and commercial HVAC services including heat pumps, furnaces, air conditioning, rooftop units, and generators.
Multi-Service HVAC Digital Presence
AMPRO Power Systems needed a website that could effectively represent their full range of HVAC services — from residential heat pump installations to commercial rooftop unit maintenance — while competing in the crowded Clark County HVAC market. The challenge was building a site that converts visitors into booked estimates across multiple service lines.
- Multi-Service Complexity: Presenting 10+ distinct HVAC services (heat pumps, AC, furnaces, generators, ductless systems) in an organized, navigable structure.
- Dual Audience Targeting: Serving both residential homeowners and commercial property managers with tailored messaging and service paths.
- Local SEO Competition: Standing out among established HVAC contractors in Vancouver, WA and surrounding Clark County areas.
- Promotional Flexibility: Enabling seasonal offers and limited-time promotions (e.g., 25% off heat pumps, $50 maintenance savings) without sacrificing core content.
Custom React Frontend with Tailwind CSS
We built a performant custom website using React with React Router for client-side routing, Tailwind CSS for utility-first styling, and ZURB Foundation for responsive grid components. The site is served via Nginx behind Cloudflare CDN for optimal global performance, with GA4 analytics tracking conversion funnels across all service pages.
- React + React Router SPA: Smooth client-side navigation between service pages without full page reloads, delivering a fast, app-like experience.
- Tailwind CSS Design System: Consistent, utility-first styling across all pages with custom theme tokens matching AMPRO's brand identity.
- Cloudflare CDN + Nginx: Global edge caching with Cloudflare, reverse proxied through Nginx for SSL termination and static asset optimization.
- GA4 Conversion Tracking: Event-based analytics tracking quote requests, phone calls, and service page engagement across residential and commercial segments.
Service-First Web Strategy
We adopted a service-first approach, building comprehensive pages for each HVAC service line while maintaining clear conversion paths throughout the user journey.
Service Architecture & IA
Designed a site structure with dedicated pages for each HVAC service (heat pumps, AC, furnaces, generators, ductless systems, maintenance) with clear navigation between residential and commercial offerings.
Conversion Flow Design
Mapped multiple conversion paths — quote requests, phone calls, maintenance signups — with strategic CTAs placed above the fold and throughout service descriptions.
Local SEO & Service Area Optimization
Built location-specific content targeting Clark County areas (Vancouver, Brush Prairie, Washougal, La Center, Woodland, Ridgefield) with schema markup for local business signals.
Promotional CMS Integration
Implemented flexible content sections for seasonal promotions and limited-time offers, allowing AMPRO to update offers without developer intervention.
Key Features
Multi-Service Catalog
Comprehensive pages for all HVAC services including heat pump repair, AC installation, furnace maintenance, generator setup, and ductless mini-split systems.
Residential & Commercial Segmentation
Dedicated service paths for homeowners and commercial property managers with tailored messaging and service descriptions.
Seasonal Promotion Banners
Dynamic promotional sections for limited-time offers (25% off heat pumps, $50 maintenance savings) with direct CTA links.
Service Area Coverage
Location pages targeting Clark County communities — Vancouver, Brush Prairie, Washougal, La Center, Woodland, Ridgefield — with exclusion of Oregon service areas.
Maintenance Program Signup
Integrated maintenance program enrollment with $50 savings incentive, driving recurring revenue and customer retention.
Client Portal Integration
Seamless link to Jobber-powered client login for existing customers to manage appointments and view service history.
Technologies Used
JavaScript Frameworks
UI Frameworks
Font Scripts
Web Servers
CDN & Networking
Analytics & Marketing
Performance
“AMPRO Power Systems is your trusted HVAC contractor for expert installation, repair, and maintenance services for residential and commercial properties. We deliver energy-efficient heating and cooling solutions including high-efficiency heat pumps, AC repair, furnace replacement, and full commercial HVAC system upgrades.”
HVAC Contractor — Clark County, WA
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